2-day Workshop on

Value Chain Management

Workshop Outline

· Overview

Ø Understanding value perceptions

Ø Why value chain?

Ø Key concepts relating to value chain management/

enhancement

• Value chain modelling
• Creating a seamless primary chain

Ø Linking key activities to a chain’s margin

• Establishing a viable support chain

Ø Infrastructural designs/redesigns

• Risk & business relationship management

Ø Effective CRM strategies

Ø SRM strategies, tactics & triggers

• Developing & managing SLAs
• Industry examples & case studies

Workshop Dates

§ 13 & 14 Jan 2009

§ 2 & 3 Jul 2009

For further enquiries, please contact SIPMM Central Office 

( Phone 6273-4172 or Fax 6274-1132 ) or Email us at info@sipmm.org.sg.